The advertising and marketing into the medical care system is the process of building and supplying medical services. The corresponding information and primary conclusions related to provision of compensated health services in the Krasnodar region is presented.The article presents systematic analysis associated with the likelihood of forensic medical histology under exams of problems of provided medical care and suggestions according to application of mentioned method. The analyzed information associated with unlawful and civil instances of flaws of provided health care that used conclusion of non-state forensic specialists and forensic medication specialists. The following methods of examination had been applied microscopic, logical-analytical, logical-synthetic, comparative, organized and analytical. The proposed histological optimal method allows to look for the failure of which human body functions had been became important in the event of death and which of several pathological processes played major role in tanatogenesis. These records is vital for establishing causal relationships of defects of supplied health care with bad outcomes. The defects of organization of forensic-histological exams were founded. For the first time, the proposed means of increasing informativeness of forensic-histological findings in cases of flaws of provided medical care with involvement of non-state forensic specialists. The amount of concrete scientific and organizational methods to enhance the real situation ended up being proposed.In order to study the change when you look at the morphometric variables of projection triangles associated with the facial head during tooth loss in person patient, 185 categorized skulls were examined through the craniological number of the Museum for the division of Normal physiology of this Military Medical Academy. The skulls belonged to grownups aged from 22 to 75 many years and were sectioned off into two groups – with complete set of teeth and full lack of teeth regarding the upper jaw (100 and 85 skulls respectively). According to standard points, the next projection triangles were developed lateral front triangle, anterior maxillary triangle, lateral maxillary triangle, horizontal infratemporal triangle. It was established that the morphometric traits regarding the recommended projection triangles associated with facial skull and infratemporal fossa reliably change with tooth loss. In this situation, only those edges that go through the points located on the alveolar means of top of the jaw modification. It’s shown that the edges drawn through the alveolar point and the many lateral and posterior points in the alveolar procedure are many affected. The selection of this suggested projection triangles and also the research of their functions with regards to the degree of preservation regarding the upper dentition is important for planning and anatomical justification of surgical access regarding the frameworks of this center area of the face.The article presents the evaluation of quality of medical care of patients with cardiovascular system illness in the phases of this hospital, ambulance and medical center based on the information from electronic tailored documents and registry reports regarding the territorial necessary health insurance foundation. The results of implemented evaluation and application of concept of inter-agency information communication, the medical organizational system of handling high quality of outputs of health care bills supply to patients with ischemic cardiovascular disease happens to be created. The developed health care high quality management system predicated on database of personalized electric patient records was tested in practice and demonstrated excellent results.The article provides definition of ideas of exporting health services in international and Russian training. It includes summary of the weather of method of building export of medical services (in the framework for the nationwide project “Health Care”). This article views the need to develop marketing strategy, information trade system and circumstances making sure conformity of health services with high requirements of high quality and security of health tasks at the national level. The perspective path improvement the high quality and safety system in Russia during utilization of the Federal project “Development of export of health services” through enhancing the effectiveness of medical companies and their certification is determined.The article presents the analysis of business of chemical-toxicological solution and in the Khanty-Mansi Autonomous Okrug-Yugra. The development of three-level system for provision of addiction medical care of population maternally-acquired immunity and implementation of the principle of zoning caused it to be feasible to prepare three-level system of chemical-toxicological solution that allowed to quickly attain equal usage of chemical-toxicological and addiction treatment services in all territories associated with the region.